Copywriting

Five years ago a friend of mine was tasked with launching Stance Women’s, and she recruited me to be its copywriter. I developed and continue to refine Stance’s female voice: unapologetic, witty, empowered, progressive, woke. Over the last five years I’ve penned Men’s, Women’s and Kid’s catalog copy, sock descriptions, creative briefs, packaging, ambassador biographies, social media captions and more. I developed the copy for our first-ever Women’s Sock and Women’s Intimates collections, as well as special collaborations with Disney, Pixar, Star Wars, Rihanna, Willow Smith, Sanrio, Harley Davidson, the NCAA, David Bowie and Jean Michel Basquiat. It’s been a dream working with a brand that celebrates originality and honors female creatives.

Movement has always been about putting one foot in front of the other, so you might say the recreationalist is two steps ahead. For her, movement isn’t about performance — it’s an expression of creativity, a driving force to eradicate expectations, to pursue the unusual and perpetuate the uncommon. This compendium of socks is inspired by and for women who move mountains with every step. We’ve pushed the boundaries of comfort with elegantly simple and distractingly beautiful designs. In addition to our timeless Supima cotton and nylon blends, new this season are styles cut from skin-baring mesh and sheer paneling that seek to meet the heat with grace. Sleek athletic touches, like classic stripes and pastel color blocking, invite elevated styling to every move you make. It’s our invitation to catch up if you can, because in our world there are no rights or wrongs. There are only rights and lefts.

Smuggler, scoundrel, hero. You can call Han Solo a lot of things, but boring isn’t one of them. Buckle up with the new Star Wars Collection from Stance, featuring the captain of the Millennium Falcon, his co-pilot Chewbacca, and a cast of characters from a galaxy far, far away. Crafted from our signature luxury cotton with seamless toe closures and athletic ribbing to keep socks in place all day, they’re socks made by rebels, for rebels.

 

Copywriting

I met Seea founder Amanda Chinchelli for coffee in 2012 to interview her for what would be one of the first published stories about her new Southern California swimwear brand, Seea. It’s pronounced ‘See-ah’,” she told me, her Italian accent pulling at the word like taffy. Seea is a line of sustainable, American-made surfwear that celebrates the female form, the power of community, and the beauty of nature. Seea is committed to using recycled fabrics and working toward full sustainability. I am a regular contributor to their blog and print magazine, and assist with the brand’s ecomm copywriting.

“Sri Lanka and Sweden may as well be different planets. The former is a tear-shaped patch of paradise in the Indian Ocean, healing from a bloody civil war, soaked in sunshine. The latter, windswept and boreal, is the type of paradise that necessitates thick neoprene and even thicker resolve…”