Five years ago a friend of mine was tasked with launching Stance Women’s, and she recruited me to be its copywriter. I developed and continue to refine Stance’s female voice: unapologetic, witty, empowered, progressive, woke. Over the last five years I’ve penned Men’s, Women’s and Kid’s catalog copy, sock descriptions, creative briefs, packaging, ambassador biographies, social media captions and more. I developed the copy for our first-ever Women’s Sock and Women’s Intimates collections, as well as special collaborations with Disney, Pixar, Star Wars, Rihanna, Willow Smith, Sanrio, Harley Davidson, the NCAA, David Bowie and Jean Michel Basquiat. It’s been a dream working with a brand that celebrates originality and honors female creatives.